When it comes to designing and exhibition stand there are so many things you need to remember to do and not to do. In most instances you will find that you can make the smallest mistake, in turn this results to you finding that you do not get the attention your stand desires, you do not generate enough interest and your revenue does not increase enough.
Firstly look at what you should be doing when it comes to exhibition stand design, from here you can see what you should be doing and then focus on what you should never do, helping you avoid it at all costs.
When it comes to exhibition stand design you need to bear in mind that you want to stand out above the crowd and you want to have the stand everyone wants to visit, pushing your competitors to the back. This means your stand needs to be innovative. Unlike a boring box stand with a table and chair and a few pamphlets, your designer should work with you to think outside the box and come up with an innovative and creative design that really stands out and makes a statement.
The design you chooses should always be effective. Look at the types of events you attend and then work on an exhibition stand design that ticks all the boxes wherever you are taking place in a prestigious international exhibition or you are visiting a local trade show.
Choose a modern design, something that will appeal to your own audience. Remember the benefit of taking part in an exhibition in the first place is you reach your audience that you do not normally reach, which means you want to make an impact, you want your stand to be more impressive than the rest and you want it to make a statement. Overall, you want potential clients to flock to your stand, bypassing your competitors who are also taking part in the event.
Another thing you want to ensure when it comes to exhibition stand design is that your stand is eye catching. There is nothing worse than a boring stand that is the same as all the others. The exhibition marketing industry has become exceptionally competitive and if you arrive at at the exhibition with a couple of banners, a table and a few chairs, then you are going to suffer. You need that innovative and creative stand that is eye catching and stands out in order to attract customers through the event.
Always ensure your team is responsive and passionate about what you do. If you are looking at really making an impact and interacting with your potential clients then you need the stand to be manned by a team that can achieve this and more.
Now come the things you should never do when it comes to exhibition stand design and the first is to use a stand that is passed its sell by date and is falling apart. Ensue your stand is always in the best condition which prompts a professional image for your company at all times.
Do not use a tired stand, ensure it is up to date and any themes or interactive devices you have are all working to attract your clients and draw them to the stand. Having televisions or screens that do not work will leave your looking looking boring and not very appealing, it will make it much easier to pass as the potential customers walk past.
Finally do not every have a stand without ample branding materials. The exhibition stand design should ooze your company's image and brand and ensure you have ample branding materials throughout the stand for your clients to take home with them.